Overview

Thyabode is a reputed real estate company working on PAN India basis. It deals in residential properties, commercial properties, and plots. It always aims at achieving client satisfaction. The company representatives are very cooperative, courteous, professional and helpful. The company Thyabode although had many hot properties in hand, the sale was not satisfactory. There was a lack of online visibility and online reputation management. Weblyke, the trusted digital marketing agency was invited to discuss the digital marketing needs for Thyabode.

Client: Thyabode

Industry: Real Estate

Services: Deals in Residential housing, commercial properties, & plots across India

Challenge

There are many reputed builders engaged in the development of housing projects, commercial projects, and selling plots. The need of marketing and promotion encouraged the need of real estate agencies and today the competition among the real state companies have become extremely challenging. The percentage of leads decreased that resulted in the minimum booking of affordable homes in Gurgaon and other regions.

The first challenge was to prepare marketing strategies to beat the competitors. Another challenge was to find a dependable and professional digital marketing agency offering the complete digital solutions services under a single roof. After a few days research Thyabode approached us at Weblyke. We had few meetings and discussion in detail about the required business need.

“The objective of Thyabode was to target local and other city customers interested in buying luxurious apartments in Gurgaon, Bangalore, and other cities in India. There was the need of more leads and increase in sales.”

Solution

We at Weblyke analyzed the dedicated website of Thyabode – www.thyabode.com  properly. We realized the need of adding more pages giving information about more hot residential and commercial properties available for sale across the country. We found the need for social media engagement, PPC, search engine optimization and to make the website more search-friendly.

The Thyabode target customers were the upper-middles class, businessmen/women, and leaders with good income. The challenge was to increase the reach to more potential clients. Although Thyabode had all type of properties for sale, the inquiries were limited, and the booking was low. The importance and need of digital marketing solution was felt.

The expert team members at Weblyke worked under the leadership of the company Founder Dev day and night. There were different activities performed to promote Thyabode properties online. Social media engagement on Facebook, Twitter, and other platforms was increased. Later Pay per Click (PPC) was also run for some time to convert more customers in the minimum time.

“We added few fresh pages introducing residential and commercial properties. It also had its own great impact. The amenities, location advantages, facilities, attracted new customers from the different section of the society. Thyabode website was made user-friendly and search-friendly in the shortest period of time, said Dev – Founder, Weblyke.”

Results

The collaborative effort put together proved useful. The result-oriented marketing strategies and the perfect implementation of the designed promotional plans for Thyabode made us win the game. Our Digital Marketing plan included active engagement with the potential property buyers on varied social media platforms. Facebook was a big source to target local and national customers looking to buy affordable homes in Gurgaon, Bangalore, and other locations.

In spite of the tough competition in the real estate market, the digital marketing team at Weblyke succeeded in achieving the desired goal. Within the period of two months, we were able to increase social media engagement. Our onpage and offpage online activities resulted in increasing inquiries and more lead generation.

Weblyke focused on Google Ads, social media, and lead generation. Organic searches were increased. There was an increase in the unique visitors on the Thyabode website. We achieved first page ranking on a few popular keywords in a short duration of just two months which was also an achievement. We are generating monthly+300 Leads from Facebook and Google Ads. The renowned real estate company Thyabode is doing well and has great potential.