Measuring the success of an engaging, exciting, and effective digital marketing campaign is considered to be the most essential and the vital part. It is the key responsibility of a brand or a business to measure the digital marketing effectiveness.
Evaluation of the success rate on each platform, channel, and device will help reveal the status of a campaign. The evaluation process of a campaign includes three stages- past, present, and future.
A brand should be able to perform better in the present as compared to the past, and it must have the capability to outperform the present in the future.