Ever since Google came up with its Penguin update in 2012 it has given nightmares to business owners and online marketers. With its aim to refine search experience Google turned standard SEO techniques upside down. Strategies that had for long paid dividends to websites overnight turned into their nemesis. Every…
Google has remained determined to improve (read, clean up) its rankings algorithm. Almost all of its updates in the past 5 years have impacted websites that rely on spamming, black-hat techniques (primarily, keyword stuffing), poor content and dubious link-building in their effort ride to the top of the SERPs. The…